Jet Blue created an event in Facebook for the eclipse calling it "The JetBlue No Blackout Non-Eclipse Non-Event event" because they don't have any blackout dates. It was a humorous and fun project. Here are the social media graphics that was featured on many sites including the Wall Street Journal
POST 1: (Left)
It’s that time. Please turn your attention to the sky. Skylar Astin, that is. Settle in for nothing and catch the Non-Eclipse here: https://www.facebook.com/JetBlue
POST 2: (right)
Dreading Monday’s kickoff to the workweek? Don’t. Tomorrow’s sunny with zero chance of blackout dates.
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What else is a solar eclipse than the moon grabbing a middle seat between earth and the sun?
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How confident are we there will be no blackout date today? Let’s just say we’re hosting a Facebook Live at 12:45pm ET on our main JetBlue page. And doing it via a solar-powered broadcast with Skylar Astin
Don’t not be there!
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#Travelhack: Pack your socks in your shoes to save space. Also, don’t put up with blackout dates.
POST 1: (Left)
Please switch all handheld devices into airplane mode as we prepare for absolutely nothing. #eclipse2017
POST 2: (Right)
Need something to do while waiting for the Non-Eclipse to not happen? Tell us what songs top your sunshine playlist.
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The sun's not going anywhere and neither is your ability to redeem TrueBlue points on any JetBlue flight... So much for blackout dates.
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Use your TrueBlue points on JetBlue flights and say farewell to blackout dates. #eclipse2017